Encoding and Perception of Subjectivity in Visualizations

The golden rules of visualization design (efficiency, accuracy, truthfulness, clarity) do not necessarily matter when it comes to telling personal stories about personal data. Instead, triggering empathy, inviting self-reflection and reminiscing, and making people laugh can be what matters. This PhD topic will investigate the use of subjectivity for creating personal visual narrative that represent personal data.


  • Review of existing work in visual arts on techniques used to convey emotions / subjectivity / empathy and their relation to visualization design,
  • Study, design, implementation and evaluation of visual encodings for conveying these notions in data visualizations.


  • Design
  • Art / literature / storytelling
  • Human-centred design
  • Qualitative and qualitative evaluations

This topic was suggested by Dr Charles Perin. Please direct further enquiries to the giCentre.